At the Summer Box Office, a Battle Between Two Ways of Filming
This summer, Hollywood's blockbusters are engaging in a high-stakes format war between cutting-edge digital technology and old-fashioned, photochemical film. Digitally photographed thrillers like The Avengers, Prometheus, and The Amazing Spider-Man will be battling it out with equally epic movies shot on film such as The Dark Knight Rises, Men in Black 3, and Battleship. Indeed, no summer in recent memory boasts so much variety in terms of how films are photographed and exhibited.Yet with studios looking to trim costs on increasingly expensive "tentpole" movies, traditional celluloid film—easily the more expensive of the two formats—may be on its way out as the cinema's medium of choice. Still, advocates of film continue to make compelling arguments about why theirs is the more enduring medium, even as both sides pull out their biggest guns this summer in an effort to prove definitively the commercial value of their respective formats.